Privacy Policy

1. Introduction

Mighty Coast Sports ("we", "our", "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or make a purchase from our store located at 118 Linacre Ave, Norwich NR7 8JS.

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

Personal Data

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Make a purchase
• Subscribe to our newsletter
• Contact us for customer service
• Participate in surveys or promotions

This information may include:

• Name and contact information (email address, phone number, postal address)
• Payment information (processed securely through third-party payment processors)
• Purchase history and preferences
• Communication preferences

Usage Data

We automatically collect certain information when you visit our website:

• IP address and browser information
• Pages visited and time spent on our site
• Referring website or search terms
• Device information and operating system

3. How We Use Your Information

We use the information we collect for the following purposes:

• Process and fulfil your orders
• Communicate with you about your purchases and account
• Send marketing communications (with your consent)
• Improve our website and services
• Prevent fraud and ensure security
• Comply with legal obligations
• Provide customer support

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data based on the following legal grounds:

• Contract: To fulfil our contractual obligations when you make a purchase
• Consent: For marketing communications and optional services
• Legitimate Interest: To improve our services and prevent fraud
• Legal Obligation: To comply with tax and accounting requirements

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third parties who assist us in operating our business (payment processors, shipping companies, email service providers)
• Legal Requirements: When required by law or to protect our rights and property
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Generally:

• Customer data: 7 years for tax and accounting purposes
• Marketing data: Until you unsubscribe or withdraw consent
• Website analytics: 26 months

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (subject to legal obligations)
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Objection: Object to processing based on legitimate interest
• Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us at [email protected] or call +44 1603 460500.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our cookie usage, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date above.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us: